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The Crisis Intelligence Blog

The Fail Trail: Infographic on 3 High-Profile Social Media Crises

06 Mar

I recently came across the below infographic on The Wall Blog, titled “The Fail Trail”. It’s a really interesting visual on three high-profile brands who have experienced social media crises, Nestlé, Dominos and United Airlines. The infographic details how each brand handled their crisis and the cause and effect of their actions. Check it out!

fail-trail-infographic

This infographic was created by SDL

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