I often see blog posts and infographics that specify the best and worst times to post to social media. I also often get asked when the best times to post to social media during a crisis are.
Personally, I’m not a fan of those blog posts or those infographics, and when asked the question I always have the same answer:
There is no global best time. Everybody’s audience has different behaviours and routines. What’s important is to take the time to figure out what the best times are for your brand before a crisis strikes. Once you do that, you’ll have your answer.